web development + branding + event marketing
transformational sales operationsHow Nemal Electronics revamped its sales funnel, created new revenue streams and engaged in meaningful conversations with clients and suppliers.
Punching above its weight
Medium Enterprise, Big Impact: Defying the Odds and Leading the Market
Nemal Electronics, an Emmy-award winning manufacturer of connectivity solutions for the broadcast and AV industries, created and entirely new eCommerce platform, expanded its network of manufacturers’ reps, and revamped its sales operations.
We were with Nemal every step of the way. From sales funnel optimization to campaign creative development, to trade show, product launches, online advertising, PR and media management.
Snaptshot
Giving Sales a New Direction
Challenge
Nemal’s sales team was spending too much time focusing on ways to promote the company’s products and services, and much less time talking to customers and closing deals. This situation had created a scenario where not enough new leads were coming in and the business was relying too much on existing busniess.
Solution
By reassessing their current processes and embracing cutting-edge technologies, Nemal was able to enhance efficiency and effectiveness. New sales methodologies, advanced analytics, and improved sales funnels were implemented to better understand and serve our customers. Through the implementation of new marketing programs, the sales team was able to focus on sales and leave lead generation to the experts.
Strategic Development
We analyzed market trend, competitive landscapes, and internal capabilities, and agreed on strategic initiatives and investment levels.
Product Launch
Nemal has had several successful new products launches to their main target industries. We helped them find the niche audiences and create product trials, resulting in higher sales volumes.
Sales Supercharge
A new eCommerce platform with over 1,200 specialized products was launched, helping the company create new revenue streams and product exposure to a much larger market.
Traffic Boost
Trade events represent a significant investment for all companies. We optimized lead generation efforts before, during and after the shows, making ROI more predictable.