re-branding + web development + marketing management
Projecting a stellar reputationPro Sound and Video (now part of SoloTech) projected a clear voice all the way to the back row. Known in the industry for its outstanding performance, the brand needed a boost to match the company’s impecable reputation.
Coming into its own
Unsung Excellence: The Company Clients and Peers Trust, but the World Hasn’t Yet Discovered
Pro Sound and Video bridged the gap between its reputation for exceptional service and innovative solutions, and its brand image, matching the high standards and trust upheld in every project.
This transformation led to a strategic advantage during negotiations, leading to a premium valuation during its 2019 merger with Canadian AV Integration giant, SoloTech.
Snaptshot
More than a brand image lift
Challenge
Pro Sound and Video had earned a stellar reputation among clients and industry peers for their exceptional service and innovative solutions. Despite their proven track record of success and strong relationships, they remained a well-kept secret, not receiving the widespread recognition deserved. Their commitment to quality, integrity, and customer satisfaction had consistently set them apart in the large venue AV integration industry. Something needed to be done to raise the profile of the company, with brand elements that matched its true place in the industry.
Solution
We partnered with Pro Sound and Video to deliver a brand overhaul that truly reflected their esteemed reputation. Our comprehensive rebranding strategy amplified Pro Sound’s market presence, ensuring their brand image aligns with their outstanding track record. Through refreshed visuals, targeted messaging, and strategic positioning, executed via a new fully customized website, sales tools, and clear presence on social media, plus development and implementation of the company’s first email marketing program, we helped Pro Sound and Video shine as the industry leader they were.
Strategic Development
Our process involved in-depth market research, stakeholder interviews, and a thorough analysis of the competitive landscape to inform the new brand direction.
Marketing Infrastructure
Using the latest technologies, we built a fully integrated marketing platform: a customized website with advanced filtering capabilities.
Marketing programs
Deployment of turn-key, fully integrated email marketing, social media, advertising and sales tools, built for every step of the sales process.
Hr and recruiting
Recuriting and hiring materials and initiatives to help promote the company and keep up with its growing personnel demands.