web development
Inspiration and data aggregationSpinnaker Group, a leading Green Building Consultancy, draws inspiration from its clients and incorporates aggregate industry data to become a resource to clients, partners and competitors alike.
Paying it forward
Inspired by Clients. Sharing Valuable Data Insights
Spinnaker Group (now part of French environmental consultancy Socotec) exponentially increases its web traffic, while maintaining search engine ranking, after a significant upgrade to their web properties.
Drawing inspiration from what their clients appreciate and need, the new website becomes a repository of valuable data for each of their clients and their clients’ constituents. Average visitor time spent on each page triples in first month.
Snaptshot
Loving your clients
Challenge
Spinnaker Group is poised to launch a new, modern, and fast website that promises to deliver an engaging user experience. With the goal to create a visually stunning and highly functional platform that captivates visitors and encourages them to explore more, in there lies the risk to lose much of the search engine raking gains of the last few years. Furthermore, the site needs to truly connect with a varied and sophisticated, intellectually appreciative audience.
Solution
While implementing these enhancements with the utmost dedication, and following best SEO practices, ensuring that visibility and accessibility remain un-compromised, we incorporated dynamic data about green building project features and characteristics, that encourage visitors to spend more time on the site, therefore drawing a clear picture and discovering the unique value and expertise that Spinnaker Group offers.
Strategic Development
We delved deep into what industry players value most by propiatiating insightful discussions with stakeholders, therefore siphoning innovative ideas.
Data Sourcing
We needed to ensure that real-time data was reliable and uninterrupted as credibility from visitors was extremely important.
UX / creative development
We approached design based on what matters to the company’s clients. Then, we developed a UX that would encourage increased navigation.
Technology recommendation
We assisted Spinnaker Group in transitioning hosting to one that offered reliable uptime and proactive customer service.