Turning Expertise and Data into a Resource for the Industry.
How Spinnaker Group, a green-building consultancy, transformed its website into a hub for inspiration and aggregated project data that serves clients, partners, and peers.
From static brochure site to living knowledge resource.
Spinnaker Group wanted a digital presence that reflected both its design sensibility and its deep understanding of sustainable building performance. Together we created a site that made their expertise more accessible — and gave clients and partners a reason to return again and again.
A consultancy inspired by clients — and committed to sharing insight back.
Spinnaker Group is a leading green-building consultancy that guides developers, architects, and owners through high-performance and sustainable projects. Their team works on projects where certification, occupant well-being, and long-term performance all matter.
Over time, they had accumulated a wealth of project experience and data — but much of it lived in internal documents and spreadsheets. The website needed to reflect their design sensibility and give that knowledge a clearer home.
Loving your clients by sharing what you’ve learned.
Challenge
Spinnaker Group’s previous website did not reflect the caliber of work or the depth of their data. It was difficult to surface relevant projects, and there was no simple way to share aggregated benchmarks across their portfolio.
At the same time, any redesign needed to respect existing SEO gains and ensure that the site remained fast and reliable for a professional, research-oriented audience.
Approach
We worked with Spinnaker leadership to design a new experience around two ideas: inspiration and data. The site would highlight visually compelling projects while also making space for charts, metrics, and comparative views that matter to decision-makers.
- Mapped priority audiences: developers, architects, owners, and partners.
- Defined content types for projects, insights, and aggregated data views.
- Planned information architecture to balance storytelling with performance.
A modern UX for inspiration, benchmarks, and discovery.
Strategic & data foundation
We began by cataloging the kinds of data Spinnaker collected across projects — from certification levels and building types to geographic and climate considerations. This helped define which metrics were most valuable to highlight publicly.
In parallel, we worked through content strategy: how to frame project stories so they connected the narrative (client goals, constraints, outcomes) with the underlying technical achievements.
UX & visual design
The design emphasizes clarity and calm: generous white space, legible type, and imagery that highlights the texture of sustainable buildings. Navigation makes it easy to move between project narratives and higher- level insight pages.
Technology & implementation
We recommended and implemented a hosting and CMS configuration that balanced flexibility with reliability. The build focused on clean code, image optimization, and sensible content models that make publishing new projects and data straightforward for the internal team.
Redirects and structured content ensured that existing search equity was preserved, even as URLs and page structures improved.
Key initiatives
- Information architecture and UX for project and data content.
- Visual design system aligned with the firm’s brand and audience.
- Technical recommendations and implementation for reliable performance.
A site that reflects both heart and rigor.
- Clients gained a clearer view of Spinnaker Group’s breadth of experience and project outcomes.
- Aggregated data views reinforced the firm’s role as a thoughtful, evidence-based advisor.
- The new UX encouraged longer visits and deeper exploration of projects and insights.
- The platform now supports future content, from new case studies to additional benchmarking tools.
Want your website to feel like a resource, not just a brochure?
If you’re sitting on valuable project knowledge or data that could help your clients make better decisions, we can help you bring it to the surface in a way that supports your business.
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